Cinema

CINEMA

Cinema - The Cinema history throughout the most famous movies The story of the cinema is also related to product placement: here is its evolution in 11 points.
1885	The Lumiere invented the cinema for advertising purposes and at the same time for product placement by shooting the worker exit from their factory.
1931	The top of silent cinema was reached by the movie of Robert Siodmak “Storms of passion” where packaging boxes of the Maggi stock cube were shown on the background while the chef told off the cook because he didn’t used the stock cube for the soup.
1945	A true alcoholic beverage brand was shown for the first time in the American movie “Mildred Pierce”
1952	The Gordon Gin bottles, shown in “The African Queen” of John Houston with Humphrey Bogart and Katrine Hepburn, had a fundamental role in the movie during the screenplay of the navigation.
1959	Tony Curtis pretended to be Mr. Shell to be a hit with Marilyn Monroe in “Some like it hot” of Bill Wilder
1961	“One - two – three» of Billy Wilder shows the unlucky situations of a Coca-cola branch director during the cold war
1962	The movie serial of James Bond - the greatest user of product placement of film history - begins with Dr. No
1968	Kubrick makes official the product placement by employing the technology and advice of several companies by offering them to show their logo in the “2001: a space odissey” movie
1969	Thanks the “ The love bug” and further movies of Robert Stevenson burst in America the craze for Volkswagen bug
1982	The ET movie – Reeve’s Pieces becomes the handbook for all future experts in product placement
1988	“The horse whisperer” dramatically improves the number of accesses to the web-site www.equisearch.com
1998	“You’ve got mail” confirms the AOL success
2001	An alien invasion was repelled by the action of a shampoo in the movie “Evolution”
2002	“Minority Report” is able to perfectly mix brand and movie story