| The JMN & DY main goal is to thoroughly study the
product placement on all aspects and analyzed the performance and the
benefits that these communication means can give, besides the companies
and relevant brands, also to the movie production industries and some
times to the spectators. The most interesting cases are the ones related to non-European cinema where the brand placement is studied in details according to company expectations. For additional and deeper analysis of these means please refer to “the product placement in the industrial communication”. History, advantages and characteristics of the tool are analyzed in the document together with strategies used for the several product types. JMN & DY has also developed a technique which based on the use of a specific coefficient allows to evaluate the quality of the product placement. |
Study, research and analysis of product placement
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GOALS